Skip to content
Reasons to link in your copy
- You have a desired call to action for users to follow.
- You want to direct users to a more specific page that may be a better match for the information they’re looking for.
- You want to continue engagement with the website and/or content subject matter.
Issues with linking in copy
- Excessive linking can lead to information overload
- Links can promote a less desirable outcome, such as directing to a less specifically relevant page
- Redundant links may increase information cost without increasing value (i.e. the more links are added to a page, the less valuable already existing links appear)
- Only add a new link if value is added for the user, not simply because you can
- Practice “deep linking” — meaning content should get more specific as a user progresses through your site’s links
- Inline links should be used if the new page may be more appropriate than the current page
- Group relevant, but non-specific links together at the side or bottom of a piece of content
- Note: Our sidebars are set up automatically, so the bottom of the article is where any manual lists should be added.
- Avoid overly redundant links
- Make sure all links are specifically labeled
- If linking to something other than a webpage (e.g. an email address, file download), make sure the user is aware
- Drupal will insert an icon for files
- Email addresses and phone numbers should be written out and linked