Tips for Linking in Web Content

Reasons to link in your copy

  1. You have a desired call to action for users to follow.
  2. You want to direct users to a more specific page that may be a better match for the information they’re looking for.
  3. You want to continue engagement with the website and/or content subject matter.

Continue reading Tips for Linking in Web Content

Guidelines for Web Imagery

  • Photos should be used when they supplement the material and provide value to the page.
  • Photos should be high-resolution and high-quality (no cell-phone photos) with proper lighting and subject matter.
  • Minimize the use of stock imagery.
  • The focus on the image should be the primary subject and relate to the topic being discussed.
  • Images should be free of distractions.
  • Photos of people must have the proper UI Health Care policy dress code.
  • Photos of individuals must also have a signed consent form for use.
  • We advise against the use of photo collages.