Guidelines for Web Imagery

  • Photos should be used when they supplement the material and provide value to the page.
  • Photos should be high-resolution and high-quality (no cell-phone photos) with proper lighting and subject matter.
  • Minimize the use of stock imagery.
  • The focus on the image should be the primary subject and relate to the topic being discussed.
  • Images should be free of distractions.
  • Photos of people must have the proper UI Health Care policy dress code.
  • Photos of individuals must also have a signed consent form for use.
  • We advise against the use of photo collages.