Thiriet named chief marketing and communications officer for UI Health Care

Christine Thiriet, MAC, has been named associate vice president for marketing and communications for University of Iowa Health Care, effective immediately. 

Thiriet has served in this role on an interim basis since January 2021, following the departure of Kathy Dean. Thiriet maintained her duties as senior director of brand strategy while serving as interim chief marketing and communications officer for UI Health Care.

Christine Thiriet, MAC

“We are delighted that Christine has agreed to continue in this leadership role,” says Brooks Jackson, MD, MBA, UI vice president for medical affairs and the Tyrone D. Artz Dean of the Carver College of Medicine. “She has optimized our marketing and communications resources to meet the demands of the pandemic crisis while also positioning our organization for future growth. I’m grateful for Christine’s expertise to continue to move our marketing and communications forward.”  

As associate vice president, Thiriet oversees marketing and communications across all of UI Health Care. She also serves on the executive leadership team and collaborates with key constituencies such as the University of Iowa Office of the Vice President for External Relations and Office of Strategic Communication.  

Thiriet has held a variety of leadership roles since joining UI Health Care five years ago, including senior director of communications and senior director of brand strategy. She was instrumental in leading UI Health Care’s communications during the first year of the COVID-19 pandemic including the initial launch of COVID-19 vaccinations for health care workers and our community. 

Prior to joining the University of Iowa, Thiriet led marketing and communications strategy at various companies in the travel and hospitality industry in the United States, United Kingdom, and United Arab Emirates. She is an Iowa native and completed her master’s in communication leadership at Drake University.  

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