University of Iowa Stead Family Children’s Hospital Branding and Resources

Branding and Tools

8732 UIChildrens_Logo_Spot %282%29The name of our children’s hospital is now University of Iowa Stead Family Children’s Hospital in honor of Jerre and Mary Joy Stead. (The name of the department is still Stead Family Department of Pediatrics.)

Logos and standards: Brand identity standards, logos, and templates can be found at

Purchasing University of Iowa Stead Family Children’s Hospital merchandise is now just a click away! Individuals, including the public, may purchase apparel and specialty items through a public online store. For bulk orders of apparel, specialty items, or custom branded items—including notepads, sticky notes, and cards—visit the bulk online store. A UI Health Care username and password are required to access the bulk site. Links to both online stores can be found at

Business cards: New children’s hospital business cards are available through UI Printing. To order new business cards: Go to the UI Printing Storefront at

  • Click on “catalog” in the top navigation bar
  • Click on “business cards”
  • Click on “UIHC business cards”
  • Scroll to the bottom and select “University of Iowa Children’s Hospital Business Cards NEW”

UI Stead Family Children’s Hospital


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