Bruce Harreld becomes 21st UI president

Bruce Harreld, a former Harvard Business School faculty member and corporate executive who helped save a foundering IBM in the 1990s, became president of the University of Iowa in November.

Bruce Harreld
Bruce Harreld

The Board of Regents, State of Iowa, announced Harreld, 64, as its unanimous selection Sept. 3 to replace Sally Mason, who retired Aug. 1 after serving eight years as president. Jean Robillard, MD (’74 F), vice president for medical affairs at the UI, served as interim president and led the 21-member search committee charged with recruiting and vetting applicants for the position.

Harreld held a variety of corporate executive positions with Kraft Foods, IBM, and Boston Market restaurants before joining the Harvard Business School in 2008. There, he held dual appointments in the entrepreneurial and strategy units and focused on teaching strategy. His research focus was encouraging innovation, changing corporate cultures, and managing people.